About Us

Essential Rose is the first mood-enhancing beauty® brand for radiant skin and emotional wellbeing, inspired by Jennifer Goldman’s transformation. Depression darkened her youth until a wilderness intervention pulled her out of bed in the middle of the night, sparking her journey to self-discovery. She rose from the ashes and became certified in a diverse range of healing practices to overcome. 

Jennifer packaged her healing expertise as the first line of truly holistic beauty products to help you live beautifully and enhance your total wellbeing.

Each of our aromatherapy skin care products harness the science of plant-based essential oils to nourish skin while reducing stress, boosting confidence, and promoting a positive mindset. Our expert-blended products are made from the cleanest ingredients and paired with positive "affirmations," or phrases of intention, to deliver a mindful and holistic beauty experience.  Each of our custom Mood Oils® marry active plant-based ingredients with self-care rituals to bring radiance and wellbeing back into your own hands, shifting a toxic beauty paradigm from "you're beautiful because of how you look" to "you're beautiful because of how you live."

So whether you’re surrounded by 3 screaming kids or caught in traffic, in the throes of starting your own business or navigating a divorce, know that our nourishing aromatherapy skincare Mood Oils® exist to support you. With just a few mindful applications, you too can transform any moment into an opportunity for self-connection and awareness where your beauty truly pours through, while enjoying the abundant outer physical beauty benefits.

Essential Rose is a movement and lifestyle.  Allow our natural beauty products to transform your daily routine into a series of luxurious and healing moments of truly holistic skincare meets self-care.


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